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Raum & Duft

Case study

Raum & Duft

A 20-year Swiss scent brand — turned around and taken to the next level, with the ambition to lead its market.

In progressPartner and shareholderStatus: Established for 20 years. Turnaround and growth programme in progress.
Brand, naming and new platform — website launching soon.

Brand, naming and new platform — website launching soon.

01 — The starting point

Raum & Duft has built around 20 years of scent expertise in Switzerland.

We are leading its turnaround and taking the brand to the next level — new markets, new sectors, a digital platform and automated operations — with one goal: market leadership.

02 — What we built

A repositioned brand, a digital sales platform and the foundations to scale.

03 — Strategy we implemented

  1. 01

    Turnaround

  2. 02

    Brand repositioning

  3. 03

    Market expansion

  4. 04

    Sector expansion

  5. 05

    Digitalisation

  6. 06

    Automation

  7. 07

    Market leadership

04 — Our role

  • Brand strategy
  • Naming
  • Website and shop
  • Commercial growth

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